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Sholom Rubinstein introduced Henry Sapoznik to veteran Yiddish radio artists such as Seymour Rexite and Miriam Kressyn. Over a fifty year period, Rubinstein produced, directed, and wrote scores of WEVD programs, as well as the Jewish Caravan of Stars on WMGM. From 1927-1932, Rubinstein's father hosted the Tog Program which ran on the CBS network.